In this lesson, we will discuss the emerging themes around rural attractiveness and focus on the challenge we are tackling. Through establishing the relationships we have with current products and services (or lack of) surrounding rural attractiveness, we come to realise our hopes and fears around the issues our communities face. By imagining what we hope the future to look like and offer around our themes, we will begin to think of the actions we might take moving forward. Steps taken in this lesson will help us move closer to writing an initial challenge brief.